Engagement Metrics Meaning
Metrics measuring user interaction
Engagement metrics are key performance indicators that measure how users interact with content, products, or services. They provide insights into user behavior, such as likes, shares, comments, and time spent on a page. By analyzing these metrics, businesses can assess the effectiveness of their marketing strategies and improve user experience. High engagement indicates that content resonates with the audience, leading to increased loyalty and conversions. Tracking engagement metrics allows companies to refine their approaches and drive better results over time