Salesforce Marketing Cloud Account Engagement (formerly Pardot) Alternatives

Salesforce Marketing Cloud Account Engagement (formerly Pardot) Alternatives

4/5 (1812)

Discover top alternatives to Salesforce Marketing Cloud Account Engagement (formerly Pardot) that provide similar or enhanced functionalities to streamline your Marketing Automation Tool task. In this list, we highlight top competitors such as ActiveCampaign, Adobe Marketo Engage, Klaviyo, SharpSpring, Ontraport, alongside other notable options. You can use our filter to narrow the list and find the best tools tailored to your needs.

Salesforce Marketing Cloud Account Engagement (formerly Pardot) Application Type

  • Marketing Automation Tool

Salesforce Marketing Cloud Account Engagement (formerly Pardot) Features

  • Website Visitor Tracking
  • Lead Nurturing
  • Lead Management
  • Landing Pages
  • Email Drip Campaigns
  • Channel Management
  • Campaign Segmentation
  • Analytics (ROI Tracking)
  • Multivariate Testing
  • Lead Scoring
  • Mobile App
  • Send Time Optimization
  • RSS to Email
  • Predesigned Email Templates
  • Email Scheduling
  • Real-time Email Editor
  • Document Library
  • List Segmentation
  • Drag and Drop Editor
  • A/B Testing
  • Template Management
  • Spam Check
  • Mailing List Management
  • Event Triggered Email
  • Drip Campaigns
  • Click-through Tracking
  • Auto-Responders
  • Contact Management
  • Instagram Ads
  • Facebook Ads
  • Google Remarketing Ads
  • Abandoned Cart Email
  • Delivery by Time Zone
  • Sign Up Forms
  • Free Stock Photos
  • Contact List Import
  • Click Map

Salesforce Marketing Cloud Account Engagement (formerly Pardot) Price Plans

  • Growth
  • Plus
  • Advanced
  • Premium

Best Salesforce Marketing Cloud Account Engagement (formerly Pardot) Alternatives & Competitors in 2024

Below is a comparison of the leading competitors to Salesforce Marketing Cloud Account Engagement (formerly Pardot) in the Marketing Automation Tool. Use this table to quickly evaluate and select the best software solution for your specific requirements.

ActiveCampaign

ActiveCampaign

Seamlessly Automate Your Marketing and Grow Your Business

ActiveCampaign is a robust marketing automation platform designed to help businesses manage customer interactions, automate email marketing, and enhance customer experience. It offers a range of tools for segmentation, email marketing, CRM, and sales automation, making it ideal for businesses looking to grow.

ActiveCampaign Price

14 days free trial. Pricing plans starts from $15 per month.

ActiveCampaign Application Type

  • Marketing Automation Tool

ActiveCampaign Features

  • Website Visitor Tracking
  • Lead Nurturing
  • Lead Management
  • Landing Pages
  • Email Drip Campaigns
  • Channel Management
  • Campaign Segmentation
  • Analytics (ROI Tracking)
  • Multivariate Testing
  • Lead Scoring
  • Facebook Ads
  • Abandoned Cart Email
  • Mobile App
  • Sign Up Forms
  • RSS to Email
  • Predesigned Email Templates
  • Email Scheduling
  • Real-time Email Editor
  • List Segmentation
  • Drag and Drop Editor
  • A/B Testing
  • Template Management
  • Spam Check
  • Mailing List Management
  • Event Triggered Email
  • Drip Campaigns
  • Click-through Tracking
  • Auto-Responders
  • Contact Management
  • Instagram Ads
  • Google Remarketing Ads
  • Delivery by Time Zone
  • Send Time Optimization
  • Free Stock Photos
  • Contact List Import
  • Click Map
  • Document Library

ActiveCampaign Price Plans

  • Lite
  • Plus
  • Professional
  • Enterprise
Adobe Marketo Engage

Adobe Marketo Engage

Empower Your Marketing with Adobe�s Leading Automation Platform

Adobe Marketo Engage is a comprehensive marketing automation solution designed to drive personalized marketing at scale. It offers advanced features for email marketing, customer engagement, lead nurturing, and analytics, empowering businesses to create more meaningful customer interactions.

Adobe Marketo Engage Price

Custom Pricing

Adobe Marketo Engage Application Type

  • Marketing Automation Tool

Adobe Marketo Engage Features

  • Website Visitor Tracking
  • Lead Nurturing
  • Lead Management
  • Landing Pages
  • Email Drip Campaigns
  • Channel Management
  • Campaign Segmentation
  • Analytics (ROI Tracking)
  • Multivariate Testing
  • Lead Scoring

Adobe Marketo Engage Price Plans

  • Growth
  • Select
  • Prime
  • Ultimate
Klaviyo

Klaviyo

Unlock the Power of Data-Driven Email and SMS Marketing

Klaviyo is a powerful marketing automation platform that specializes in email and SMS marketing. With robust segmentation, automation workflows, and data-driven personalization, Klaviyo helps businesses deliver more targeted and effective communication to their customers.

Klaviyo Price

60 days free trial. Pricing plans starts from $45per month.

Klaviyo Application Type

  • Marketing Automation Tool

Klaviyo Features

  • Website Visitor Tracking
  • Lead Nurturing
  • Lead Management
  • Landing Pages
  • Email Drip Campaigns
  • Channel Management
  • Campaign Segmentation
  • Analytics (ROI Tracking)
  • Multivariate Testing
  • Lead Scoring

Klaviyo Price Plans

  • Email
  • Email and SMS
  • Free
SharpSpring

SharpSpring

All-in-One Marketing Automation for Growing Businesses

SharpSpring is a powerful marketing automation platform that offers a range of tools to help businesses streamline their marketing processes, manage customer relationships, and improve lead conversions. It�s an ideal solution for agencies and businesses of all sizes looking to enhance their marketing efforts.

SharpSpring Price

Free trial upto 100 emails. Pricing plans starts from ?990 per month.

SharpSpring Application Type

  • Marketing Automation Tool

SharpSpring Features

  • Website Visitor Tracking
  • Lead Nurturing
  • Lead Management
  • Landing Pages
  • Email Drip Campaigns
  • Channel Management
  • Campaign Segmentation
  • Analytics (ROI Tracking)
  • Multivariate Testing
  • Lead Scoring

SharpSpring Price Plans

  • Small Business
  • Agency
  • Enterprise
Ontraport

Ontraport

Simplify Your Marketing with Powerful Automation

Ontraport is a powerful all-in-one marketing automation and CRM platform designed to help businesses manage their marketing campaigns, sales pipelines, and customer relationships more efficiently. It offers features like email marketing, lead tracking, and automation to support growing businesses.

Ontraport Price

14 days free trial. Pricing plans starts from $24 per month.

Ontraport Application Type

  • Marketing Automation Tool

Ontraport Features

  • Website Visitor Tracking
  • Lead Nurturing
  • Lead Management
  • Landing Pages
  • Email Drip Campaigns
  • Channel Management
  • Campaign Segmentation
  • Analytics (ROI Tracking)
  • Multivariate Testing
  • Lead Scoring

Ontraport Price Plans

  • Basic
  • Plus
  • Pro
  • Enterprise
OutboundEngine

OutboundEngine

Grow Your Business with Automated Marketing Solutions

OutboundEngine is a marketing automation platform that helps small businesses and freelancers stay top of mind with clients through automated email and social media marketing. With built-in content creation and scheduling features, it enables users to focus on business growth while automating marketing efforts.

OutboundEngine Price

Pricing plans starts from $199 per month.

OutboundEngine Application Type

  • Marketing Automation Tool

OutboundEngine Features

  • Website Visitor Tracking
  • Lead Nurturing
  • Lead Management
  • Landing Pages
  • Email Drip Campaigns
  • Channel Management
  • Campaign Segmentation
  • Analytics (ROI Tracking)
  • Multivariate Testing
  • Lead Scoring

OutboundEngine Price Plans

  • Essential
  • Value
  • Premium
Omnisend

Omnisend

Automate Your Marketing with Omnisend

Omnisend is an all-in-one marketing automation platform designed to help businesses engage customers through personalized and automated email, SMS, and push notifications. It offers advanced segmentation, pre-built automation workflows, and seamless eCommerce integrations.

Omnisend Price

Free trial upto certain limits. Pricing plans startsb from $16 per month.

Omnisend Application Type

  • Marketing Automation Tool

Omnisend Features

  • Website Visitor Tracking
  • Lead Nurturing
  • Lead Management
  • Landing Pages
  • Email Drip Campaigns
  • Channel Management
  • Campaign Segmentation
  • Analytics (ROI Tracking)
  • Lead Scoring
  • Multivariate Testing

Omnisend Price Plans

  • Standard
  • Pro
  • Free
MoEngage

MoEngage

MoEngage Application Type

  • Marketing Automation Tool

MoEngage Features

  • Website Visitor Tracking
  • Lead Nurturing
  • Lead Management
  • Landing Pages
  • Email Drip Campaigns
  • Channel Management
  • Campaign Segmentation
  • Analytics (ROI Tracking)
  • Multivariate Testing
  • Lead Scoring

MoEngage Price Plans

  • Starter
  • Growth
  • Enterprise
WebEngage

WebEngage

WebEngage Application Type

  • Marketing Automation Tool

WebEngage Features

  • Website Visitor Tracking
  • Lead Nurturing
  • Lead Management
  • Landing Pages
  • Email Drip Campaigns
  • Channel Management
  • Campaign Segmentation
  • Analytics (ROI Tracking)
  • Multivariate Testing
  • Lead Scoring
  • Targeted Notification
  • Notification Scheduling
  • Multi-channel Messaging
  • Visual Notification
  • Web Notification
  • Mobile Notification
  • Push Automation
  • Visitor Segementation
  • Analytics (Social Media)
  • A/B Testing
  • Google Remarketing Ads
  • Mobile App
  • RSS to Email
  • Predesigned Email Templates
  • Email Scheduling
  • Click Map
  • Real-time Email Editor
  • Document Library
  • List Segmentation
  • Drag and Drop Editor
  • Template Management
  • Spam Check
  • Mailing List Management
  • Event Triggered Email
  • Drip Campaigns
  • Click-through Tracking
  • Auto-Responders
  • Contact Management
  • Instagram Ads
  • Facebook Ads
  • Abandoned Cart Email
  • Delivery by Time Zone
  • Send Time Optimization
  • Sign Up Forms
  • Free Stock Photos
  • Contact List Import

WebEngage Price Plans

  • WebEngage
EngageBay

EngageBay

EngageBay Application Type

  • Marketing Automation Tool

EngageBay Features

  • Website Visitor Tracking
  • Lead Nurturing
  • Lead Management
  • Landing Pages
  • Email Drip Campaigns
  • Channel Management
  • Campaign Segmentation
  • Analytics (ROI Tracking)
  • Multivariate Testing
  • Lead Scoring
  • Incident Management
  • Social Media Integration
  • Multi-Channel Communication
  • Macros (Templated Responses)
  • Document Storage
  • Customizable Branding
  • Ticket Management
  • Surveys & Feedback
  • Known Issue Management
  • Knowledge Base
  • Contract (SLA Management)
  • Automated Routing
  • Alerts (Escalation)
  • Self Service Portal
  • Live Chat
  • Quotes (Proposals)
  • List Management
  • Customer Support
  • Marketing Automation
  • Referral Tracking
  • Project Management
  • Product Catalog
  • Call Logging
  • Contact Management
  • Facebook Ads
  • Mobile App
  • Delivery by Time Zone
  • Free Stock Photos
  • RSS to Email
  • Predesigned Email Templates
  • Email Scheduling
  • Real-time Email Editor
  • Document Library
  • List Segmentation
  • Drag and Drop Editor
  • A/B Testing
  • Template Management
  • Spam Check
  • Mailing List Management
  • Event Triggered Email
  • Drip Campaigns
  • Click-through Tracking
  • Auto-Responders
  • Community Forums
  • Instagram Ads
  • Google Remarketing Ads
  • Abandoned Cart Email
  • Send Time Optimization
  • Sign Up Forms
  • Contact List Import
  • Click Map

EngageBay Price Plans

  • All-in-One Basic
  • All-in-one Growth
  • All-in-One Pro
  • Marketing Basic
  • Marketing Growth
  • Marketing Pro
  • CRM & Sales Bay Basic
  • CRM & Sales Bay Growth
  • CRM & Sales Bay Pro
  • All-in-One Free
  • Marketing Free
  • CRM & Sales Bay Free
  • Service Bay
Customer.io

Customer.io

Customer.io Application Type

  • Marketing Automation Tool

Customer.io Features

  • Website Visitor Tracking
  • Lead Nurturing
  • Lead Management
  • Landing Pages
  • Email Drip Campaigns
  • Channel Management
  • Campaign Segmentation
  • Analytics (ROI Tracking)
  • Multivariate Testing
  • Lead Scoring

Customer.io Price Plans

  • Essentials
  • Premium
  • Enterprise
Selligent

Selligent

Selligent Application Type

  • Marketing Automation Tool

Selligent Features

  • Website Visitor Tracking
  • Lead Nurturing
  • Lead Management
  • Landing Pages
  • Email Drip Campaigns
  • Channel Management
  • Campaign Segmentation
  • Analytics (ROI Tracking)
  • Multivariate Testing
  • Lead Scoring

Selligent Price Plans

  • Selligent
Listrak

Listrak

Listrak Application Type

  • Marketing Automation Tool

Listrak Features

  • Website Visitor Tracking
  • Lead Nurturing
  • Lead Management
  • Landing Pages
  • Email Drip Campaigns
  • Channel Management
  • Campaign Segmentation
  • Analytics (ROI Tracking)
  • Lead Scoring
  • Multivariate Testing

Listrak Price Plans

  • Listrak
SALESmanago

SALESmanago

SALESmanago Application Type

  • Marketing Automation Tool

SALESmanago Features

  • Website Visitor Tracking
  • Lead Nurturing
  • Lead Management
  • Landing Pages
  • Email Drip Campaigns
  • Channel Management
  • Campaign Segmentation
  • Analytics (ROI Tracking)
  • Multivariate Testing
  • Lead Scoring
  • Visitor Targeting
  • Transfers
  • Shortcut Messages
  • Offline Form
  • Knowledge Database
  • Co-Browsing
  • Agent Scheduling
  • Targeted Notification
  • Notification Scheduling
  • Multi-channel Messaging
  • Web Notification
  • Mobile Notification
  • Push Automation
  • Visitor Segementation
  • Analytics (Social Media)
  • A/B Testing
  • List Management
  • Customer Support
  • Marketing Automation
  • Referral Tracking
  • Project Management
  • Product Catalog
  • Contact Management
  • Abandoned Cart Email
  • Mobile App
  • Delivery by Time Zone
  • Sign Up Forms
  • RSS to Email
  • Predesigned Email Templates
  • Email Scheduling
  • Real-time Email Editor
  • Document Library
  • List Segmentation
  • Drag and Drop Editor
  • Template Management
  • Spam Check
  • Mailing List Management
  • Event Triggered Email
  • Drip Campaigns
  • Click-through Tracking
  • Auto-Responders
  • Social Media Monitoring
  • Posts Scheduling
  • Multi-User Collaboration
  • Multi-Account Management
  • Customer Engagement
  • Brand Tracking
  • Auto Publishing
  • Content Management
  • Video Chat
  • Persistent Chat
  • Call Me Option
  • Visual Notification
  • Quotes (Proposals)
  • Call Logging
  • Instagram Ads
  • Facebook Ads
  • Google Remarketing Ads
  • Send Time Optimization
  • Free Stock Photos
  • Contact List Import
  • Click Map

SALESmanago Price Plans

  • Essential
  • Professional
  • Enterprise
Hubspot Marketing Hub

Hubspot Marketing Hub

All-in-One Marketing Automation Solution for Businesses

HubSpot Marketing Hub is a comprehensive marketing automation platform that helps businesses grow traffic, convert leads, and optimize their inbound marketing strategy. It includes tools for email marketing, social media management, SEO, analytics, and more.

Hubspot Marketing Hub Price

Free upto 2 users. Pricing plans starts from $15 per month.

Hubspot Marketing Hub Application Type

  • Marketing Automation Tool

Hubspot Marketing Hub Features

  • Website Visitor Tracking
  • Lead Nurturing
  • Lead Management
  • Landing Pages
  • Email Drip Campaigns
  • Channel Management
  • Campaign Segmentation
  • Analytics (ROI Tracking)
  • Lead Scoring
  • Multivariate Testing

Hubspot Marketing Hub Price Plans

  • Starter
  • Professional
  • Enterprise
  • Starter CRM Suite
  • Free
Maropost

Maropost

Maropost Application Type

  • Marketing Automation Tool

Maropost Features

  • Website Visitor Tracking
  • Lead Nurturing
  • Lead Management
  • Landing Pages
  • Email Drip Campaigns
  • Channel Management
  • Campaign Segmentation
  • Analytics (ROI Tracking)
  • Multivariate Testing
  • Lead Scoring

Maropost Price Plans

  • Essentials
  • Professional
  • Enterprise
dotdigital

dotdigital

Empower Your Marketing with dotdigital

dotdigital is a marketing automation platform designed for personalized customer engagement across email, SMS, and social media channels. It offers advanced features like behavior-driven automation, dynamic content personalization, and powerful analytics for data-driven marketing.

dotdigital Price

Custom Pricing

dotdigital Application Type

  • Marketing Automation Tool

dotdigital Features

  • Website Visitor Tracking
  • Lead Nurturing
  • Lead Management
  • Landing Pages
  • Email Drip Campaigns
  • Channel Management
  • Campaign Segmentation
  • Analytics (ROI Tracking)
  • Multivariate Testing
  • Lead Scoring

dotdigital Price Plans

  • dotdigital
Act-On

Act-On

Empower Your Marketing with Act-On Automation

Act-On is a versatile marketing automation platform designed to help businesses improve their marketing efforts through email marketing, lead management, and advanced reporting. It offers tools for businesses of all sizes to automate repetitive tasks, track leads, and enhance customer engagement through various channels.

Act-On Price

Custom Pricing

Act-On Application Type

  • Marketing Automation Tool

Act-On Features

  • Website Visitor Tracking
  • Lead Nurturing
  • Lead Management
  • Landing Pages
  • Email Drip Campaigns
  • Channel Management
  • Campaign Segmentation
  • Analytics (ROI Tracking)
  • Multivariate Testing
  • Lead Scoring

Act-On Price Plans

  • Professional
  • Enterprise
Drip

Drip

Personalize E-commerce Marketing with Drip Automation

Drip is a specialized marketing automation platform focused on e-commerce businesses. With Drip, online retailers can create personalized email marketing campaigns, manage customer relationships, and track user behavior for more effective engagement and conversions.

Drip Price

14 days free trial. Pricing plans starts from $39 per month.

Drip Application Type

  • Marketing Automation Tool

Drip Features

  • Website Visitor Tracking
  • Lead Nurturing
  • Lead Management
  • Landing Pages
  • Email Drip Campaigns
  • Channel Management
  • Campaign Segmentation
  • Analytics (ROI Tracking)
  • Multivariate Testing
  • Lead Scoring
  • Abandoned Cart Email
  • Mobile App
  • Send Time Optimization
  • RSS to Email
  • Predesigned Email Templates
  • Email Scheduling
  • Click Map
  • Real-time Email Editor
  • Document Library
  • List Segmentation
  • Drag and Drop Editor
  • A/B Testing
  • Template Management
  • Spam Check
  • Mailing List Management
  • Event Triggered Email
  • Drip Campaigns
  • Click-through Tracking
  • Auto-Responders
  • Contact Management
  • Instagram Ads
  • Facebook Ads
  • Google Remarketing Ads
  • Delivery by Time Zone
  • Sign Up Forms
  • Free Stock Photos
  • Contact List Import

Drip Price Plans

  • Drip
Netcore

Netcore

Netcore Application Type

  • Marketing Automation Tool

Netcore Features

  • Website Visitor Tracking
  • Lead Nurturing
  • Lead Management
  • Landing Pages
  • Email Drip Campaigns
  • Channel Management
  • Campaign Segmentation
  • Analytics (ROI Tracking)
  • Lead Scoring
  • Multivariate Testing

Netcore Price Plans

  • Netcore